Gogoleva E. N. Gender stereotypes in television commercials as a gender inequality reflection, pp. 77-86, 2019 No.1

The facts provided in the article show that a TV commercial, besides the task of goods promotion, actively contributes to formations of definite norms and styles of human social behavior in society. It seems possible because gender stereotypes categorize, simplify and schematize social reality. The sociological analysis of nonverbal behavior of the television commercial characters […]


Гоголева Е. Н. Гендерные стереотипы в телевизионной рекламе как отражение гендерного неравенства, стр. 77-86, 2019 № 1

Приводятся доказательства, что телевизионная реклама, помимо продвижения товаров и услуг, активно формирует в социуме установки, детерминирующие нормы и стили социального поведения людей, а также определяющие ценностные аспекты их существования. Это становится возможным благодаря использованию гендерных стереотипов, с помощью которых происходит категоризация, упрощение и схематизация социальной действительности. Социологический анализ невербального поведения телевизионных рекламных персонажей позволил выявить […]


Savinskaya O. B., Mkhitaryan T. A. STEM as girls’ professional choice: achievements, self-esteem, and hidden curriculum, 2018 No.3

DOI: 10.21064/WinRS.2018.3.4 This article explores the problem of gender inequality, manifested in the process of so-cialization of schoolchildren and young people. This problem leads to a decrease in the motivation of girls to choose technical sciences and STEM-professions as a career. The data was collected by means of an online survey and completing the questionnaire […]


Beginina I. A., Ivchenkov S. G., Shakhmatova N. V. Gender stereotypes of provincial youth today: a sociological study, p.19-29, 2018 No.1

The article presents the results of the sociological survey conducted in Saratov and re-veals the degree of gender stereotypes prevalence among youth. Gender stereotypes of provin-cial youth were identified and measured by means of such indicators as corresponding norms and values, feminine and masculine ideals, status-role dispositions of gender relations and be-havior practices in the […]


Бегинина И. А., Ивченков С. Г., Шахматова Н. В. Гендерные стереотипы современной провинциальной молодежи: опыт социологического измерения, стр. 19-29, 2018 № 1

На основе результатов социологического исследования, проведенного в Саратове в 2016 г., определяется степень распространенности гендерных стереотипов в молодежной среде. Данные стереотипы выявлялись и измерялись через такие индикаторы, как нормы и ценности, идеалы феминности и маскулинности, статусно-ролевые диспозиции гендерных представлений и практик поведения в повседневной жизни. Отмечено, что большинство молодежи имеет стереотипные установки на традиционное распределение […]


Okladnikova E. A. V. D. Zaporozhskaya — a specialist in Siberian studies: the gender aspect of the personal history, P. 80-92, 2017 No.3

V. D. Zaporozhskaya (1914—1985) is a bright representative of a large social group of Russian society — educated women. The subject of our research is the gender dimension of her personal history (based on oral history of outstanding, but not well-enough known specialist in Siberian studies, an archaeologist and a talented artist V. D. Zaporozhskaya. […]


Savostina E. A., Smirnova I. N., Khasbulatova O. A. STEM: professional trajections of the youth (Gender aspect), P. 33-44, 2017 No.3

The article examines gender aspects of professional self-determination of high school students as well as the specificity of girls’ orientation towards technological professions. The methodological basis of the research includes the author’s sociological survey of high school students. The authors underline the low self-esteem level of schoolgirls in mastering the technological disciplines as well as […]


Ryabova T. B., Romanova А. А. Gender dimension of modern Russian anti Americanism (To the statement of the problem) pp.21-35, 2012 No.3

The article based on the sociological data analyses gender dimension of contemporary Russian anti-Americanism. The authors point out that, on the one hand, gender images, sym￾bols and metaphors are exploited in constructing Russians’ perception of the USA, and, on the other hand, American Other serves as a factor of shaping gender order of Russian society. […]