DOI: 10.21064/WinRS.2019.2.4 The article reveals the socio-philosophical and disciplinary features of the modern un-derstanding of the phenomenon of “gender” and “gender identity”, identifies the most effective and widely used strategies for their study. It is revealed that in the modern interpretation the phenomenon of gender has an ascriptive status, a […]
Article Tag: gender stereotype
A woman’s image in the car advertisements of the last two years has been analyzed in the paper. This segment was chosen because the car advertising is very illustrative of the social roles and gender stereotypes. Driving is presented as a man’s intrinsic matter though statistics of traffic police disclaims […]