Article Tag: non-verbal components


DOI: 10.21064/WinRS.2019.2.6 The article is devoted to the analysis of various means of manipulating in commercials via non-verbal behavior from the gender angle. Comparative analysis of different forms of femi¬nine non-verbal behavior and female distinctive images in advertisements is delivered. Communicative and manipulative tactics aimed at perlocutionary effect are discussed. […]

Kartashkova F. I., Savina N. A. Specificity of ...