The main purpose of the article — to shed light on the dynamics of the discourse of
the Russian establishment on the issue of femininity and the social role of women in society.
The material of press in Tyumen region shows the post-Soviet transformation of the discourse
of the establishment. The author draws attention to the normative and non-normative
patterns of femininity, mechanisms of stigmatization of non-normative patterns of femininity
in different historical periods.read in PDF>>>
