In this article specific of virtual identity’s building is analyzed, terms of virtual gender identity and its forms are identified. Both phenomena are verified through the analysis of ways of adolescents’ virtual gender identity building in the social network web-site «Vkontakte». This study has revealed a socially desirable pattern of virtual gender identity’s building. Despite different multimedia web-site options, basic ways of adolescents’ virtual gender identity building have become an avatar and subscriptions to public pages and online communities. read in PDF>>>
