This article discusses the features of self-presentational behavior of Russian women in the senior age (above 56 years). The problem of women's ageing is considered through the prism of the author's view on subjective self-determination of middle-aged women. The results of gender and age specifics of the self-presentation tactics are analyzed together with the types of self-presentational behavior of older women in connection with the shaping of their outward appearance. Personal features of older women communicative behavior and their use of various tactics of self-presentation are considered, too.read in PDF>>>