The authors examine students’ ideas about modern family, attitude to marriage, distribution of family responsibilities, family and work balance. The analysis is based on the data of two sociological surveys of senior students on family strategies conducted in 2008 and 2019 in universities in Moscow and Irkutsk stressing the gender component. The purpose of the study is to identify the patterns and characteristics of formation of family strategies of students (including gender aspect) and based on the analysis to suggest measures for improving modern family and youth policy that will enable to correct the tasks set by the National Project “Demography”. The authors show the transformation of norms, attitudes, values of family behavior of young people over 10 years, that indicates a lack of attention to this social group by both state and non-state social policy actors. The results of the study carried out in 2019 and the comparison of the data with the results of a 2008 survey allow the authors to formulate some suggestions for the formation of a gender-oriented family policy. Based on the results of these two studies, the authors substantiate the need to apply gender approach to comprehend family and marriage relations of young people since men and women (boys and girls), being subjects of such relations, have differences in social status and behavior as well as role functions.
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