The article highlights the importance of young rural families in developing Russia's demographic potential. The authors examined the demographic potential of families living
in rural areas of the Ivanovo Region. The article identifies the reasons for the decline in the rural population of the Ivanovo Region: aging population, decrease in the number of women of reproductive age, and migration of young people to cities. The authors identified the main trends among contemporary young rural families: young couples postponing marriage, young women delaying the birth of their first child, educational migration of young people from rural areas to cities, instability of marital unions, and a shift toward smaller families. The article discusses a set of state and regional financial and social measures aimed at improving the well-being of young rural families. The purpose of the study is to analyze the demographic potential of young rural families and the factors influencing its formation, as well as state and regional support measures aimed at improving the well-being of rural families. The methodological basis of the study is represented by indicators of demographic development in the region and a list of
regulatory and legal documents and legislative acts of the Russian Federation.
